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Emancipating ‘fashion’: notes on dress and politics -
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Emancipating ‘fashion’: notes on dress and politics


At best has nothing to be said about it, and at worst invites pure tautology”.
- Roland Barthes on fashion

While she noted her negative connotations of the word, especially in the sense of trend, Parisian fashions, and/or the sort, one has been long since rethinking “fashion”, since one's own distaste refers to a rather funny personal experience of leaving and/or failing out of fashion school (the story of which is met with cheers or subtle expressions of failure depending upon the listener).

But it is of less concern to this discussion to look at fashion from either the levels of personal anecdote or commodity. In either case, the fixedness of the final outcome (product) are conceptual ends from which our analysis seeks to depart. Of course, the plethora of the latter discourse, as highlighted by Marx, Simmel and Barthes, among others, is noted and taken. Among these, it is perhaps Barthes’ transition into the literariness of fashion that most approaches the mobility of our dress today. For the semiotician, exchanges occur like loaded vocabularies and missed meanings—as both dialogue and discourse.

To come back to fashion now is to look at movements in another sense, for it is the speed of the word ‘trend’ which causes us to wax nostalgic about the "good ol' days": it was much better before. Sturdier, more reliable. Amidst us now are movements too fast, as in the things spinning around us, beyond us, and before our very eyes. It becomes intimidating, pretentious or superficial when we are not "in" it, and thus we find ourselves included in a certain realm of social data that may be simultaneously exclusive to us. Fashion-ability regards itself from a perspective of where one is not; as a private-cum-public act, it is a constant examining of the other. As a literal exo-corporeal labeling, it makes statements at the level of the individual, yet offers and denies in the realm of the social. It is the movement of an individual towards a coming or present society.

For the child, the lessons of dress (the buttoning of a shirt, the tying of shoelaces) are these beginning moments of presenting oneself as an able being in society. They are the first instances of “doing-it-oneself”, a crucially visible proof which allows one to participate within a society and its obvious codas of propriety. Such acknowledgement that doing-it-oneself is important is the first motivation of social participation. It is the very beginning of the act.[1]

Naturally, this beginning exists more subtly than the point at which one actually brandishes the sword. Indeed, grand Acts and all the forthrightness of Doing come not as easy as they once did; we are faced here in our socialist market with the paradox of a simultaneous breadth of choice and feeling suffocated, restricted. "Doing it" has been sold to us already, as fashionable footwear—made in Chinese factories and resold to us as American imports—or as an activist statement of art in the form of reproducible activities brought together by an internationally renowned curator.[2] “Hyperactive consumerism” stands merely for “another kind of stultification”, thus serving as a placating substitute for doing anything at all.[3] I don't know how to just do it. I don't know how to make it. Entertain me.

This as such is our current state of mental paralysis towards direct action. We are so enamoured by all there is to see that the act is nullified, à la McLuhan’s media massage, or perhaps Rancière’s referencing of our traditional understandings of the theatre spectator:

...looking is a bad thing, for two reasons. First, looking is deemed the opposite of knowing. It means standing before an appearance without knowing the conditions which produced that appearance or the reality that lies behind it. Second, looking is deemed the opposite of acting. He who looks at the spectacle remains motionless in his seat, lacking any power of intervention. Being a spectator means being passive. The spectator is separated from the capacity of knowing just as he is separated from the possibility of acting.[4]


But aside from a certain cynicism, we must clarify and further examine this obscure threshold implicated by our understanding of fashion. As the very beginning of the act, fashion bears a potentiality that exists conceptually beside acting, a middle space between a certain kind of consciousness and the means and will whereby such consciousness is put forth. It exists simultaneously in the realm of the visual, as presentation where looking and acting combine. Its breadth runs from a user-centric theatre—gettingdressed up”—to the paradoxical passivity of the wearer who never thinks about what he wears, for whom dress presents mere functionality.

If it were possible to relieve fashion from its stronghold in the realm of social critique and judgement, one’s clothing becomes, for the rest of us, a way of simply seeing one relative to the next, on smooth threads of association rather than the knotty judgements so bound in hierarchical inequality. In such case, even the idea of comfort becomes something presentable: visually apparent by outer layers (what is proffered by others relative to the individual) but also by their adherence to the wearer’s own sense of self (as a reflexively negotiatied view). This is a further layer intertwining the visual with being. What is visibly presented to others coincides in varying degrees with what is actual; increasing distance between the two leads to a greater sense of theatricality or simulation—or, in fashion terms, “fake”.

In the case of the man who has no regard for “fashion”, his daily routine of getting dressed involves a passive participation within society that cannot wholly be disregarded as ignorant or without self-awareness. In fact, donning a suit and tie to go to the office, or a having a wardrobe full of nothing but jeans and t-shirts, cannot help but be a certain self-awareness of oneself relative to a larger public (be it one of assimilation, acquiescence or rebellion), to one’s context and/or the occasion. To look at fashion in this sense runs parallel to Rancière’s emancipation of the spectator, as it presents “the blurring of the opposition between those who look and those who act, between those who are individuals and those who are members of a collective body.”[5] It is an ongoing exchange between what one appropriates as role and what one is given, the very “mass individualism” which exemplifies our hybridised and globalised condition.



To bring the discussion back to “the street”, a concrete example:


On the fourth of June, 2009, twenty years after the government instated military actions to quell the student movements of 1989, I visited Tiananmen Square in Beijing. What is unique about this square amidst our more commonly held ideas about public space, is that Tiananmen Square represents a theatre of control in contemporary China, no more viscerally made manifest than on this particular day. At such a place and time under such careful guard and surveillance by authorities, there is virtually no possibility of “the Act”. People stand on the square as theatrical props, each representing a particular segment of the urban socius under the regime of control: the blue-uniformed police task force, the green-uniformed army guard, the Chinese tourist, the foreign tourist, the umbrella-carrying plain-clothes unit, and—mixed in to varying degrees among each group—those who know what this day means. But in such a context, it does not matter what one knows or does not know; control surpasses any possibility to turn knowledge into something more manifest. There is only spectatorship, ranging from the gaze of the tourist to the roving eye of the surveillance camera, from my eyes in stunned observation to the look of acknowledgement between those who came to the square that day for a particular historical reason.

This is not meant as a railing against the hindrance of our abilities and freedoms to collect, to voice, to Act. The youth of today’s China wouldn’t anyway. Yet amidst such inaction, such stultifying silence, the rallying in other parts of the world outside the square was resounding. News reports, memorial marches, constant online discussion. These are exactly the kind of overt acts that the Chinese government can take swift measure to dispel: media censorship, bans against public gathering, nationalist propaganda. Here on Tiananmen Square, we are left with nothing but the sensory experience tied to our own personal knowledge and history related to the 1989 incident, or with nothing at all. Most of us have forgotten.

But here and there, small moments make themselves visible. A few people are dressed in white, the colour of mourning. One young man dons a white flower pinned to his chest. And another wears a t-shirt with the character “忘” (forget) silk-screened on the front. Of these variations, the man with the flower is swiftly accosted by guards and escorted away. The decorative still too overt. But the ambiguity of pure (non)colour and the word ‘forget’ make it by: they move precisely within this threshold between what is simply a part of the visual landscape and what is a conspicuous act of defiance, where one (the authorities, namely) cannot prove to the point of dismissal what is being presented or signified.[6] Such nuances are a manipulation of style rather than an acting upon or against. And style lies equally in the space conjoining the individual and the collective body, between what is presented (verb) and what is being presented (object).[7] It is given as a singularity, but can only be acknowledged relative to a body of other singularities, to the comparison of that which is around it in time and place.

Standing in the middle of the square for a long time, halfway between the mausoleum of Mao Zedong and the national flag, where most people are gathered to watch the daily flag-lowering ceremony, there is a tremendously paralysing weight of inaction. Here, twenty years later, nothing happens. One’s eyes dart back and forth, the paradox of the visual standing as a non-passive activity in franticness.

I don’t know.

Just a spectator.

Yet here, spectatorship (seeing and being seen) possesses the potential as an exercise, an open-ended strategy towards a creative process. Style becomes a shift of efficacy toward the subject, a means of finding oneself singularly with regard to an “in”. It is always responsive to an outside, yet increases with respect to its coherence to an inside. Were we to emancipate the word ‘fashion’, then, perhaps it would only be a matter of coming to something more reflexive between being and praxis, between self and other—in the smallest possible fashion.

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notes

[1] he root of the word fashion stems from its Old French root façon, from Latin factio(n-), from facere 'do, make', and it is from these origins which this essay seeks to find alternative understandings of fashion relative to a whole other set of relations and key dynamics pointed out in Rancière’s text “The Emancipated Spectator” (hence the title of this essay), namely those of “the equivalence of theater and community, of seeing and passivity, of externality and separation, of mediation and simulacrum; the opposition of collective and individual, image and living reality, activity and passivity, self-possession and alienation.” Rancière, Jacques. “The Emancipated Spectator”. Artforum. March, 2007, p. 274. ^

[2] Do It is a handy, purchase-able compendium of artworks by more than 100 international artists in the form of do-it-yourself text instructions to be completed by the reader. Curated by Hans Ulrich Obrist and presented since 1993 as a traveling exhibition in more than 40 cities worldwide, Do It was republished as 《做》 in Chinese in 2008 with new contributions from Chinese artists. ^

[3] Rancière, Jacques. “The Emancipated Spectator”. Artforum. March, 2007, p. 280. ^

[4] ibid, p. 272. ^

[5] ibid, p. 279. ^

[6] The juxtapositioning of seeing and being arise here again, such that garments make a constant play between the former, a visually manifested appearance from the outside, and the latter, where the visual pertains to a sense of self and what one represents as a kind of identity or relative positioning (inward moving out). ^

[7] To clarify, the use of style in this sense is meant distinct from the concept of virtuosity, whereby style excels and impresses to the point where there is no need for comparison. Virtuosity moves style to the level of the sublime, where it exceeds a certain placeness to move the viewer/audience into a realm of awe or beauty. Style is the manner in which virtuosity is carried, serving as the means and way between seeing and doing before qualitative judgement can determine it. ^
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